Tools
Adobe Photoshop
Adobe Indesign
Adobe Illustrator
Laser cut
Canon700d
Category
Branding
Editorial
Year
2021
A publication exploring the culture and work surrounding Brooklyn based artist KAWS. With a concept of looking under the surface or “behind the eyes” we took a deep dive into areas surrounding the internationally renowned artist. From NYC creative culture in the 90’s, to modern day influences and from collaborations to controversial moments.
Realised into a swiss-bound hardback publication, printed on Fedrigoni Symbol Freelife Satin 170 gsm, Fedrigoni Arena White 140gsm, G.F. Smith Colorplan 50 colours 120gsm, Cartone Vegetale 3mm – we opted for a number of materials to reflect the various materials KAWS uses within his work. Laser cut front cover and glossy ‘visual artefact’ section are included to help realise the concept of looking deeper / behind the usual.
Typography: Tiempos Text Regular, Tiempos Fine Semibold, Sharp Grotesk Medium 20, Sharp Grotest Book 20. Contrasting typefaces were used to signify the 2 world that KAWS operates within; 1. The fine art international circuit. 2. The graffiti world of NYC streets.
Designed using
Madlib - Two For Pay Jay
MF DOOM, Rejjie Snow - Cookie Chips
Tom Misch, Freddie Gibbs - Nightrider
Slowthai, James Blake - Feel Away
Pa Salieu - Energy ft. Mahalia
Little Simz - Introvert
Frank Ocean - Nights
Kota the Friend - Summerhouse
J Dilla - Time: The Donuts of the Heart
EARTHGANG - UP
“Think about the message a design sends before somebody begins to read. Before they get the rest of the information. Don’t mistake legibility for communication”